Writer
Producer
Storyteller

I’m Lakin Imani Starling, a Brooklyn-based senior writer and creative with 10+ years of storytelling.

My roots are in music and culture journalism, and my evolution as a narrative leader has led me to thrive in roles as a senior copywriter, editorial lead, content producer, scriptwriter, and more. I bridge creative worlds to build stories across culture, lifestyle, beauty, TV/film, and more. From in-depth profiles crafted with empathy to strategy-driven brand concepts and copy that speak to human truths—my work is driven by curiosity and a love for big ideas.

Currently, I am a Senior Writer on the Earned Creative Marketing Team at The New York Times.
Former brands: Bose, Suave, Nike, Netflix, HBO Max, and more.