THE REASON YOU’RE HERE
THE WORK:
editorial, Brand/copy Narratives, Social-focused, and visual storytelling
EDITORIAL
COVER STORIES & FEATURES
… MORE STORIES, MORE LINKS.
What Nipsey Hussle Meant to Me
KIMORA LEE SIMMONS SAYS A LITTLE CREDIT IS DUE FOR FADER
Offset is trying to come clean
Key Tracks: “The Ha Dance
Rico Nasty is Punk
How Princess Nokia drew on her emo and metalhead roots ….
The Secret to Being Kodie Shane
Meek Mill has already served his time, so why is he being punished?
Willow Smith on the far-out angst of her soul-spilling album
Cardi B has flaws, but we all do
Funk artist Junie Morrison on what it meant to inspire a song on Solange’s album
Tricky Stewart gave Frank Ocean his first deal. Now he says labels should “wake up”
Meet Ravie B, Future’s new favorite photographer
Bbymutha is the anti-parental advisory rapper who is putting us all on game
What SZA’s evolution taught me about healing
Solange’s live performances are a space for black restoration
How James Blake found freedom through minimalism and collaboration
Gen F: Meet Smino, the deeply loyal rapper putting his people first
Beyoncé is a great rapper and always has been
A Tribe Called Quest talks about their final album after 18 years
Kelly Price talks Kanye West’s The Life of Pablo: “It’s a street parable”
Nipsey Hussle is making major label moves with an independent spirit
Fabo on Shawty Lo’s groundbreaking authenticity
COPY & BRAND NARRATIVES
netflix: the world needs your story global campaign
ANTONIA GENTRY | NETFLIX 2021 TOKYO OLYMPICS CAMPAIGN (CLICK LINK TO VIEW VIDEO)| EDITORIAL LEAD / SCRIPT WRITER
MISATO MORITA | NETFLIX 2021 TOKYO OLYMPICS CAMPAIGN (CLICK LINK TO VIEW VIDEO)| EDITORIAL LEAD / SCRIPT WRITER
GEORGE ROBINSON | NETFLIX 2021 TOKYO OLYMPICS CAMPAIGN (CLICK LINK TO VIEW VIDEO) | EDITORIAL LEAD / SCRIPT WRITER
Nike: community champ campaign
NIKE NYC | COMMUNITY CHAMPS | EDITORIAL LEAD & SOCIAL COPY
NIKE NYC | COMMUNITY CHAMPS | EDITORIAL LEAD & SOCIAL COPY
NIKE | NIKE JOURNAL | EDITORIAL
See Me Creative agency web copy
SEE ME CREATIVE AGENCY | NEW WEB LAUNCH | COPYWRITER
THE NEW YORK TIMES
CONNECTIONS 1,000
Senior Writer (Earned Creative)
Led a week-long Matchaful x NYT partnership celebrating the 1,000th Connections puzzle. I led the messaging strategy, wrote all creative copy, and established the narrative standards across social, PR, and partner channels.
THE 30 GREATEST LIVING AMERICAN SONGWRITERS, Senior Writer (Earned Creative)
Built and ideated creative earned concepts as the writing lead to promote The New York Times Magazine's The 30 Greatest Living American Songwriters list across NYC, Nashville, and Los Angeles.
Iconic music venue marquees in NYC and LA featuring a CTA to drive audiences to rare video interviews with artists like Jay-Z and Taylor Swift.
Casa Magazines window takeover featuring the 30 Greatest Songwriters editorial issue.
bose campaigns + copy design
BOSE | RUN THE VIBE : SOUNDLINK MAX SPEAKER CAMPAIGN | SENIOR COPYWRITER
BOSE | SOUNDLINK MAX LAUNCH CAMPAIGN | SENIOR COPYWRITER
BOSE | SENIOR COPYWRITER
Copy Design at Bose
My work as a Senior Copywriter at Bose often included cross-collaboration with Art Designers, UX, and Product teams to concept and design copy that resonated with our newly targeted Gen Z and Millennial consumers on an emotional level.
BOSE | SENIOR COPYWRITER
VIDEO NARRATIVE & PRODUCTION
The Undefeated x ESPN Present: A Room of Our Own. A one-hour television special discussing the connection between Black athletes and music. | Script Writer & Researcher
AMAZON MUSIC X TWITCH | CONNECTED WITH WAYNO | SHOWRUNNER
AMAZON MUSIC | CHECK CHECK CHECK | WRITER + RESEARCHER
HALLE BERRY | NETFLIX: STRONG BLACK LEAD | SR. WRITER / PRODUCER
A WORLD WITHOUT GIL SCOTT-HERON | MERCURY STUDIOS | SCRIPT WRITER
NELLY REVEALS THE STORY BEHIND “HOT IN HERRE” | THE FADER | EDITORIAL VIDEO LEAD
EVERYTHING YOU NEED TO KNOW ABOUT KASH DOLL | THE FADER | EDITORIAL VIDEO LEAD
DOCUMENTARY
TREATMENTS
STREET CLASSICS DOCU-SERIES
BREAKING THE BINARY DOCU-SERIES
UNSTOPPABLE FILM
CHLOE X HALLE DOCU-SERIES